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Featured

How Sasquatch Tea Is Revitalizing a Stagnant Tea Market With Veterans and Outdoorsmen in Mind

June 14, 2025 by Guy McCardle, Jr. 5 Comments

Tom and Blake Sell Tea

From the Field to the Forest: A Brew Worth the Buzz

I’ve sipped tea in faraway places that I can hardly pronounce, let alone spell, and brewed it over a campfire with brothers in the Rockies. But nothing prepared me for the wild, untamed experience of Sasquatch Tea. This isn’t your grandmother’s Earl Grey; it’s a full-throttle, flavor-packed expedition in a cup. 

And that’s no exaggeration, after my first cup of Glacier Bay Grey, I jotted down in my tasting notes:

“I didn’t know tea could be this good!” 

Born from the minds of two brothers-in-law in Fort Wayne, Indiana—one a former Marine special operations medic, the other a hardworking American dad—Sasquatch Tea was crafted for those who live life on the edge (or just want to feel like it).

Frustrated with the lack of tea options that resonated with their rugged lifestyles, they created a brand that embodies adventure, patriotism, and the great outdoors. 

Blake in search of tea
Blake, water already in hand, in search of the perfect tea.

Quality That Speaks Volumes

This isn’t one of your typical supermarket teas that tastes like it was scooped off a warehouse floor in Jersey and bagged by robots in Shenzhen. Sasquatch Tea is the real deal. And it’s not some dainty hipster concoction. It’s premium whole-leaf tea, packed into sugarcane-based sachets, and built with grit, character, and a nod to the American wild.

The brand draws its inspiration—and its names—from our national parks, and you can feel that spirit in every cup. Whether it’s the punch-you-awake Badlands Black Breakfast or the smooth, vanilla-kissed Kings Canyon Cream (my personal favorite), these blends come with depth, edge, and authenticity.

The flavor profiles are bold without being overbearing, and each blend brings something unique to the table. I’m talking about complex chai spices in the Smoky Mountain Chai, crisp citrus notes in Yellowstone Gold, and calming green rooibos with eucalyptus in the Shenandoah Sunset.

Sasquatch Tea is veteran-founded and proudly based in the U.S.—a fact that hits home for folks like me who respect a company with a backbone and a mission. Every box reminds you that you’re supporting more than just your caffeine habit. A portion of the profits goes to the Marine Recon Foundation, helping veterans and their families. That kind of ethos isn’t marketing fluff—it’s personal, and it shows in how the product’s made.

In a market saturated with bland brews and corporate nonsense, Sasquatch Tea stands out like a bonfire in the woods. It’s unapologetically American, meticulously crafted, and built for folks who appreciate the balance between flavor and purpose. You’re not just sipping tea—you’re drinking in a mission. And it feels good to be out there on the hunt again.

The Sasquatch Tea family

 

A Sip of the Wild: Flavors Inspired by Nature

Each blend of Sasquatch Tea is a tribute to America’s majestic national parks, offering a taste of the wilderness in every cup.

  • Badlands Black Breakfast: A robust Irish Breakfast tea that kicks like a mule. With 40mg of caffeine per 8oz cup, it’s the perfect morning jolt to get you moving. 
  • Kings Canyon Cream: A black tea infused with vanilla and a hint of cream, delivering a smooth, regal experience. 
  • Shenandoah Sunset: A caffeine-free green rooibos blend with eucalyptus and lemongrass, ideal for winding down after a long day. 
  • Smoky Mountain Chai: A bold, caffeine-free chai with cinnamon, ginger, and cardamom, offering a spicy kick reminiscent of the rugged Smokies.
  • Yellowstone Gold: A marigold-flavored green tea with citrus notes, light and refreshing like a morning in Yellowstone. 
  • Exotic Everglades: A tropical rooibos blend with mango, papaya, and orange peel, capturing the vibrant essence of the Everglades. 
  • Glacier Bay Grey: A tropical twist on Earl Grey, this black tea is both familiar and adventurous. 

For the Adventurous Spirit

Whether you’re a seasoned outdoorsman or just someone seeking a tea that breaks the mold, Sasquatch Tea delivers. It’s more than a beverage; it’s a lifestyle—a nod to those who dare to be different, who embrace the wild, and who aren’t afraid to blaze their own trail.

So, the next time you’re gearing up for an adventure or simply need a moment of respite, reach for a cup of Sasquatch Tea. It’s the taste of freedom, one sip at a time.

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