The holiday season is coming up and we advice you to start picking up gifts for yourself and for your family before the rush season comes in. For us here at SOFREP, we’re quite passionate about men’s watches. That’s why we partnered with Praesidus, a veteran-owned company who specializes in historical luxury watches. So, if […]
Luxury Watches
Is the Omega Seamaster Diver 300M the next James Bond watch?
Omega Watches recently unveiled a new photo on their website featuring Daniel Craig in his Bond-esque tuxedo showcasing their new Seamaster Diver 300M. For those unaware, Omega has exclusively taken the spotlight on James Bond’s wrist since 1995’s GoldenEye, which then featured Pierce Brosnan as the British spy. Every wristwatch worn by Bond since then has been […]
Photo of the day: Visiting the Bremont Watches Boutique in NYC
During our short stay in NYC for the Hurricane Group end of year strategy meetings, the editor-in-chief of Hurricane Group and myself decided to visit the Bremont Watches Boutique in the city. After all, we’re both watch snobs, so it only made sense. Upon walking into the store, you’re immediately made aware that you’ve just […]
Revisiting the Patek Philippe Grandmaster Chime: Watch how a $2.5 million watch gets made
No matter how many fads come and go or how much technology continues to evolve, mechanical watches will always be some of the most coveted possessions for men. Watchmaking is a very delicate art. Those of us who have an affinity for wristwatches know the intricate craftsmanship that goes on behind the scenes. However, knowing […]
Photo of the day: Rolex Submariner Date Watch
A most iconic watch that kills it at both black tie events or volcano treks and performs anywhere from the deep ocean to an active war zone. “The Rolex Submariner’s robust and functional design swiftly became iconic. With their subtly redesigned Oyster case, distinctive dial with large luminescent hour markers, graduated rotatable Cerachrom bezel and solid link Oyster bracelet, […]